Siro is often described as "Gong for field sales." It records in-person sales conversations, transcribes and scores them, and updates your CRM automatically. In 2026 it also added a roleplay mode. The one thing it does not do is publish its pricing, which makes "how much does Siro cost?" one of the most-searched and least-answered questions in the category. Here is what third-party sources report, and why the range is as wide as it is.
Everything below is third-party or competitor-sourced. Siro publishes no public pricing, so treat these as directional estimates and confirm current numbers with Siro.
What Siro is
Siro is a conversation-intelligence app built for in-person and field sales. Reps record real customer conversations from their pocket, and the platform transcribes, scores against a custom scorecard, and surfaces coaching moments for managers. Its 2026 roleplay practices a single objection using context from one of the rep's recorded calls, so it activates after recording, not before. We compare that model with practice-first training in ColdOpen vs Siro.
What third-party guides report
Estimates gathered from competitor pricing guides and software directories put Siro in the range of $200 to $350 per user per month, typically with five- to ten-seat minimums, twelve-month contracts, and a setup fee somewhere around $2,000 to $5,000. For a ten-rep team, that lands around $30,000 to $40,000 per year.
One honest caveat worth repeating: every public dollar figure for Siro comes from third-party pricing guides and competitors, not from Siro. The numbers are consistent across sources, but they are adversarial data. Nobody outside Siro can confirm them.
Why the range is so wide
Custom, demo-gated pricing is wide by design. What you actually pay depends on seat count, contract length, setup scope, and whatever your rep negotiates. When there is no public price, the list price is effectively whatever the buyer will agree to.
If you go into a Siro demo, the three questions that move your number most are: the true seat minimum, the setup fee and what it covers, and the contract length with any auto-renewal or escalator. Get those in writing before you compare it to anything.
The practice-first counterpoint
Siro's strength is visibility into real appointments, and for a team that will genuinely review recordings, that can be worth it. But if the reason you are shopping is that new reps are not ready, recording them on live customers is a slow and expensive way to fix it. They have to burn real appointments first.
For the training side of the same budget, what Sandler, Challenger and NEPQ actually cost covers the named programs and why almost none of them publish a number.
ColdOpen takes the other path: reps practice against a realistic AI buyer and get scored before they knock on a real door. Pricing is pooled team minutes instead of per-seat with a contract and a setup fee, and it starts free. No recording, no consent rollout, and value on a new rep's first day. For the full comparison set, see Siro alternatives, and for how the rest of the category prices, Rilla pricing and Hyperbound pricing.
