ColdOpen exists because most reps rehearse on real customers, and every fumbled open is a lead that never comes back.
ColdOpen is a voice-based AI sales roleplay platform. A rep picks an industry, a buyer persona, and a difficulty, has a live voice conversation with an AI buyer who objects like the real thing, and ends the call with a rubric-based score, specific feedback, and a replay. Managers see readiness across the team, so when it counts, nobody's first attempt is in front of a customer.
Why it helps
Rep one
A new hire's first hundred objections land in practice instead of on paying leads. They walk into week one having already heard the brush-offs, the stalls, and the price pushback out loud.
Ten seconds
Most conversations are won or lost before the pitch starts. Rehearsing the open until it's automatic means the rep's attention goes to the buyer, not to remembering what to say.
Every session
Every practice call is scored against the same rubric, so improvement is visible week over week and coaching goes where the scores say it's needed, not where the loudest rep is.
Curious what a session looks like? See how it works , browse the industries we cover, or read the plain-language facts about how our AI works.
Selling is a spoken skill. A chat box can't rattle you; a live buyer who interrupts, stalls, and pushes back can. That's why every ColdOpen session is a real-time voice call: the same pressure as the real conversation, with none of the cost of losing it.
Every buyer's objection library is written from real field experience in the trades we serve: storm restoration, multifamily leasing, solar, and pest control. When your customers push back, it lands like the real thing, because it came from the real thing.
Feedback only builds skill when it's specific and consistent. Every call ends with a rubric-based score, a per-criterion breakdown, and a replay, so a rep knows exactly what to fix, and a manager knows exactly who's ready.
We never scrape or train on real company calls. Personas and objections come from lived field experience, and your team's practice sessions stay yours. Realism doesn't require anyone's private conversations.
10 free practice minutes, no credit card. Run your first voice session and see the score.