Hyperbound is the name that comes up most in AI sales roleplay, and it is the one most people cannot get a price for. There is no per-seat number on the site, no monthly rate, and no plan comparison. If you are trying to work out what Hyperbound costs in 2026, here is what the company actually publishes, what the one third-party figure we could find reports, and the question that matters more than the number if you run a field team.
Everything below is either taken directly from Hyperbound's own pricing page or clearly attributed to a third party. Confirm anything current with Hyperbound.
What you are actually buying
Hyperbound calls itself a revenue activation platform, and it is bigger than roleplay alone. The lineup is Hyperbound Practice for AI roleplay with instant feedback, Hyperbound Perform for call insights and deal execution, and Kota Activate for AI agents that surface insights and automate workflow.
It is a serious company. Y Combinator backed, SOC 2 Type II certified, a 4.9 rating on G2, and published customer names including Vanta, Klaviyo, JumpCloud, and ALKU. Their site claims more than 100,000 reps across 40-plus countries, with case studies covering deployments in the hundreds and thousands of reps. It integrates with Salesforce, HubSpot, Slack, Zoom, and Gong, among others.
None of that is marketing fluff you should discount. If you are a B2B software company with an SDR floor, Hyperbound is a legitimately strong product.
What Hyperbound actually publishes
Two tiers, and only two.
Free. You can start without a password or a credit card. You get nine AI roleplay bots, and they are limited to cold calls, warm calls, and discovery calls. Video calls, transcription, and AI coaching feedback are included.
Custom. Everything else sits behind a demo booking. That tier adds the AI Scorecard Builder, unlimited custom scorecards, unlimited roleplay bots, LMS integration, real call scoring, and multilingual support.
There is no per-seat rate published anywhere, no seat minimum, and no contract length. Paid Hyperbound is entirely demo-gated.
What third parties report
Thinner than you would expect for a company this size. Software directories such as Salesforge simply list it as contact for pricing. One published review, from AgentRank, reports that enterprise pricing starts at around $15,000 per year for a team, and notes there is no self-serve monthly plan. That review also argues the product makes sense at roughly ten reps and up, and that a three-person shop would get comparable value from a well-written prompt.
Treat that figure carefully. It is a single uncorroborated source. With Rilla and Siro, several independent third-party guides converge on similar ranges, which gives the estimates some weight. For Hyperbound, one review is one review. If someone quotes you an exact Hyperbound price as fact, ask them where it came from.
The free tier is the most useful thing on the pricing page
Not because it is generous, though nine bots with no credit card is genuinely generous. Because of the fine print on what those nine bots do.
They are limited to cold calls, warm calls, and discovery calls.
Those are inside-sales call types. There is no door knock in that list. No in-home sit-down, no kitchen-table close, no roof inspection, no driveway conversation, no apartment tour, no renewal save at the door.
That is not a flaw. It is a statement of who the product is for. Software directories describe Hyperbound as built for SDRs and account executives scaling outreach. The industries on its own site are B2B SaaS, banking and financial services, transportation and logistics, and sales training agencies. Its published comparisons go after Gong, Avoma, Oliv, and Aviso, which are all inside-sales tools. Nobody at Hyperbound is writing for a roofing crew, and they have never claimed to be.
What that means if you sell in the field
The mechanics of AI roleplay transfer between inside sales and field sales. A voice bot that objects and a scorecard that grades are useful in both worlds. The content does not transfer at all.
A cold-call bot will not practice a homeowner who is convinced you are a storm chaser, a driveway conversation where the spouse is not home, a pest renewal where the customer says they have not seen a bug in months, or a tour where the prospect loves the unit and stalls on the application fee. Those conversations have their own rhythm, their own objections, and their own failure modes.
So the real cost question is not the license. It is what you have to build on top of it. On a Custom plan you would be authoring your industry scenarios and scorecards yourself, on a platform priced for a software enablement budget, to reach a starting line a field-specific tool gives you on day one. Sometimes that is still the right trade. Know you are making it.
Questions worth asking on the demo
Because the price is negotiated, the terms move your number more than the headline does. Get these in writing.
- Is this per seat or a platform fee, and what does it do at our headcount?
- Is there a seat minimum, and what is the contract length?
- Is the AI Scorecard Builder included, or is scenario setup a services engagement?
- Who authors scenarios for our industry, and does that cost extra?
- What happens to unused seats when a seasonal crew shrinks in the off-season?
That last one matters more in home services than anywhere else. Pest and solar teams that triple headcount for a summer and shrink again in October get punished by annual per-seat contracts.
The practice-first, field-first counterpoint
If your bottleneck is an SDR floor that needs consistent cold-call reps, Hyperbound is built for exactly that and it is good at it.
If your reps knock doors, sit at kitchen tables, walk roofs, or tour apartments, ColdOpen is built the other way around. The buyers, objections, and rubrics already exist for storm and exterior, multifamily leasing, solar, and pest control, so a new rep is practicing real conversations on their first day instead of waiting on someone to author them. Pricing is pooled team minutes rather than per seat, so a seasonal crew costs what it uses. No customer is ever recorded. It starts free.
Demo-request pricing is the norm across this whole market, not just in software. What Sandler, Challenger and NEPQ actually cost works through the named training programs, none of which publish a price either.
Both approaches are defensible. They are just built for different doors. If you are still narrowing the field, we keep an honest shortlist in the best AI sales roleplay tools for field and D2D teams, and a list of what to interrogate in how to choose an AI sales roleplay tool.
