How it works

From your URL to a scored practice call.

ColdOpen studies your company website, or a few quick answers if you don't have one, and builds a realistic AI buyer for your business. You rehearse the hardest conversations out loud, then get instant, rubric-based scoring and a replay.

The loop

Four steps, about a minute to your first call

1

Drop your URLOptional

Paste your company site, or skip it and answer a few quick questions instead. Either way, ColdOpen learns what you sell and who buys it.

2

Meet your buyer

In about a minute, you get a practice buyer built for your business: your offer, your prices, your customers' objections.

3

Talk it out loud

Have a live voice conversation. The AI buyer pushes back, stalls, and objects like the real thing.

4

Get scored

End the session and an AI scores your transcript against the rubric, with specific feedback and a replay.

Step one

Drop your URL (or don't)

Paste your company website and answer a few quick questions about what you sell and your typical deal size. The URL is optional: solo reps without a site, or reps selling for someone else, can skip it and the questions alone do the job.

  • No website? Skip the URL. The quick questions are enough to build your buyer.
  • With a URL, we read your public site only when you point us at it, never behind a login.
  • ColdOpen picks up what you offer, your price points, and who your customers are.
What you sellYour price pointsWho your customers are

No site? Skip this. A few quick questions do the same job.

Step two

Meet your buyer

In about a minute, while you take a short tour of the app, ColdOpen builds a practice buyer for your business, loaded with the field-tested objections your customers actually raise.

  • Your buyer knows your company, your offer, and the objections your customers actually raise.
  • Behavior dials set how skeptical, price-sensitive, or evasive the buyer is, from warm-up to brutal.
  • Pick the buyer's voice. Every conversation sounds like a real person, not a robot.
B

Your buyer

Built for your business · speaks out loud

Ready
Guardedness72
Price sensitivity58
Warmth34
Knows your offerYour customers' objectionsPick the voice

Step three

Talk it out loud

This is a live voice conversation, not a chat box or a multiple-choice quiz. The buyer answers in a realistic voice, pushes back, stalls, and objects like the real thing.

  • Real-time voice both ways. You speak, the buyer speaks back.
  • The buyer opens skeptical, so you practice winning the first ten seconds.
  • All you need is your phone. Practice in the truck, at home, or before the doors.
Live session00:00

The buyer

You

Step four

Get scored

End the session and an AI scores your transcript against a rubric built for your scenario, with specific feedback on what worked, what did not, and what to say next time.

  • A per-criterion scorecard, not a vague thumbs up. See exactly where you lost the buyer.
  • ColdOpen tracks how you handle each objection theme over time and adapts your practice.
  • Managers see team readiness at a glance: who is ready to sell and who needs reps.

Session scorecard

2 min ago

0/ 100
Opening hook90
Rapport & trust84
Discovery74
Objection handling68
Value clarity80
Securing next step86

“Strong open. When the buyer stalled on price, name the fear before defending the number.”

Tailored to you

Your buyer is built around you, website or not

A URL is just a shortcut. Everything below shapes your practice buyer either way, so a solo rep with no website gets a buyer that feels just as much like their world.

Your industry

Pick what you sell from hundreds of verticals. Your buyer already knows how your customers actually decide, whether that is a cold knock or an inbound tour.

Your answers

A few quick setup questions teach the buyer your offer, your typical deal size, and who you sell to. A website adds extra color, but your answers do the heavy lifting.

Your skills

Behavior dials set how tough the buyer plays, and your scores tune what comes next: the buyer leans on the objection types you struggle with, so practice targets your weak spots.

Objection depth

Objections that feel like the real thing

Every buyer draws on a deep, field-tested objection library, so no two sessions play out the same way.

Now practicing: “It’s too expensive.”

Pick your buyer

Choose the persona and difficulty.

Talk it out loud

A live voice call, not a chat box.

Get scored

A rubric score and what to fix.

Track readiness

See who's ready before they sell.

For teams

Know who is ready before they sell

Every session feeds a team readiness view: scores over time, objection themes each rep struggles with, and who needs more reps before the next push. Minutes are pooled across the team, not sold per seat.

Questions

Frequently asked

More questions? Reach out any time at Hello@getcoldopen.com, or read the plain-language facts about the AI.

No. The setup questions alone are enough to build your buyer. Adding your URL makes the buyer more specific to your company, your offer, and your prices.

At your direction, ColdOpen reads your public website and studies what you sell, your price points, and who your customers are. While you take a short tour of the app, that context shapes your practice buyer, and your first practice call is ready in about a minute.

Yes. You speak out loud and the AI buyer answers in a realistic voice, with pushback, stalls, and objections. Selling happens out loud, so practice should too. A phone is all you need.

When you end a session, an AI scores the transcript against a rubric built for your scenario: one score per criterion plus specific feedback and a replay. Over time ColdOpen tracks how you handle each objection theme and steers your practice toward your weak spots.

No. We never scrape or train on real company call recordings. Buyer personas and objection libraries are written from real field experience, and your buyer's company context comes only from the public website you point us at.

New accounts start with free trial minutes, no card required. Paid plans use pooled minutes shared across your team rather than per-seat pricing. See the pricing page for current plans.

See the buyer we build for your business.

Free trial minutes, no card required. Your first practice call is about a minute away.

We'll study your site and build a practice buyer for your business.