ColdOpen studies your company website, or a few quick answers if you don't have one, and builds a realistic AI buyer for your business. You rehearse the hardest conversations out loud, then get instant, rubric-based scoring and the full transcript.
The loop
Paste your company site, or skip it and answer a few quick questions instead. Either way, ColdOpen learns what you sell and who buys it.
In about a minute, you get a practice buyer built for your business: your offer, your prices, your customers' objections.
Have a live voice conversation. The AI buyer pushes back, stalls, and objects like the real thing.
End the session and an AI scores your transcript against the rubric, with specific feedback you can act on.
Step one
Paste your company website and answer a few quick questions about what you sell and your typical deal size. The URL is optional: solo reps without a site, or reps selling for someone else, can skip it and the questions alone do the job.
No site? Skip this. A few quick questions do the same job.
Step two
In about a minute, while you take a short tour of the app, ColdOpen builds a practice buyer for your business, with a library of 12 objections from easy to hard, built from your business and including the one you tell us your buyers say most.
Your buyer
Built for your business · speaks out loud
Step three
This is a live voice conversation, not a chat box or a multiple-choice quiz. The buyer answers in a realistic voice, pushes back, stalls, and objects like the real thing.
The buyer
Step four
End the session and an AI scores your transcript out of 100 against one consistent six-part rubric, sharpened by your goal for the call, with specific feedback on what worked, what did not, and what to say next time.
Session scorecard
2 min ago
“Strong open. When the buyer stalled on price, name the fear before defending the number.”
Tailored to you
A URL is just a shortcut. Everything below shapes your practice buyer either way, so a solo rep with no website gets a buyer that feels just as much like their world.
Pick your industry from a list of more than 200. Your buyer is built around how your customers actually decide, whether you reach them at the door, on a cold call, through an inbound inquiry, at a booked appointment, or in a B2B meeting.
A few quick setup questions teach the buyer your offer, your typical deal size, and who you sell to. A website adds extra color, but your answers do the heavy lifting.
Behavior dials set how tough the buyer plays, and your scores tune what comes next: the buyer leans on the objection types you struggle with, so practice targets your weak spots.
Four buyers
Every team practices against the same four buyers. Each argues differently, with its own voice and temperament, and all four run on your business: your market, your prices, your objections. Pick the buyer you want to practice against, then set how hard they are with the six dials, from Gentle to Brutal. At the hardest levels, the buyer can hang up.
The busy brush-off
Busy, polite, and quick to wrap up. Earn the next minute or she's gone.
The comparison shopper
Weighs you against the other options he's already looking at.
The numbers buyer
Price-driven and detail-hungry. She wants the numbers before she agrees.
The guarded skeptic
Guarded from the first line. He needs proof you're legit before he listens.
Objection depth
Your buyer draws on 12 objections from easy to hard, built from your business, so you practice the pushback your customers actually give.
Four styles of pushback, each with its own voice.
Cold, warm, or booked, by phone or in person.
A score out of 100 and what to fix.
By rep and by objection theme.
For teams
Every session feeds a team readiness view: scores over time, objection themes each rep struggles with, and who needs more reps before the next push. Minutes are pooled across the team, not sold per seat.
Questions
More questions? Reach out any time at hello@getcoldopen.com, or read the plain-language facts about the AI.
No. The setup questions alone are enough to build your buyer. Adding your URL makes the buyer more specific to your company, your offer, and your prices.
At your direction, ColdOpen reads your public website and studies what you sell, your price points, and who your customers are. While you take a short tour of the app, that context shapes your practice buyer, and your first practice call is ready in about a minute.
Yes. You speak out loud and the AI buyer answers in a realistic voice, with pushback, stalls, and objections. Selling happens out loud, so practice should too. A phone is all you need.
When you end a session, an AI scores the transcript out of 100 against the same six-part rubric everyone uses (opening hook, rapport and trust, discovery, objection handling, value clarity, and securing the next step), sharpened by your goal for the call. You get one score per criterion, specific feedback, and the full transcript. Over time ColdOpen tracks how you handle each objection theme and steers your practice toward your weak spots.
No. We never scrape or train on real company call recordings. Your buyer is built from your setup answers and, if you add one, your public website. The underlying buyer psychology comes from real sales experience.
New accounts start with free trial minutes, no card required. Paid plans use pooled minutes shared across your team rather than per-seat pricing. See the pricing page for current plans.
Free trial minutes, no card required. Your first practice call is about a minute away.
We'll study your site and build a practice buyer for your business.