Storm & Exterior
Your reps get one shot, whether they knock after a hailstorm or call back a lead. ColdOpen lets them rehearse that exact moment, out loud, against a buyer who has already heard your pitch ten times this week.
The first ten seconds
Most storm jobs are lost before an inspection is ever offered. Reps practice the open against your buyer, a skeptic who has already met the storm chasers, at any difficulty from Gentle to Brutal, until they can earn the next ten seconds every time.
“You're just a storm chaser.”
Objection depth
Deductibles, 'I already have a roofer,' 'insurance won't cover it.' ColdOpen builds that buyer from your own website, prices, and setup answers, with a library of 12 objections from easy to hard, including the one your team hears most. Reps drill it until the real conversation feels like one they have already had.
Scored vs the rubric
Manager view
When the next storm rolls through you need every rep sharp. Track readiness by rep and see who needs a few more reps before they knock or dial.
What you'll master
Storm buyers throw the same handful of objections. Rehearse all of them against a realistic voice until none of them rattle you, on the doorstep or on the phone.
Four styles of pushback, each with its own voice.
Cold, warm, or booked, by phone or in person.
A score out of 100 and what to fix.
By rep and by objection theme.
Field guides