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Solar

Close more solar without the 'scam' wall

Buyers have heard solar is a scam and worry about their roof. Reps rehearse out loud against a buyer tangled in lease-vs-buy-vs-PPA, until they can build trust and earn the sit.

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Earning trust

First they have to believe you

The conversation stalls on skepticism before numbers ever come up. Reps practice disarming the 'it's a scam' frame and earning the right to keep talking, at any difficulty from Gentle to Brutal.

The buyerlive voice

“I've heard solar is a scam.”

Objection depth

Financing, the roof, and the fine print

Lease versus buy versus PPA, 'what about my roof,' 'what happens when I sell.' ColdOpen builds that buyer from your own website, prices, and setup answers, with a library of 12 objections from easy to hard, including the one your team hears most. Reps drill the objections that kill solar deals.

82/100
Solid

Scored vs the rubric

Opening hook
Objection handling

Manager view

Coach the close, not just the pitch

See where each rep loses the deal and who is ready to run appointments solo.

Team readiness+18%
AJR

What you'll master

Every objection, on repeat

Solar buyers hesitate for the same reasons. Rehearse each objection against a realistic voice until trust comes first and the numbers land second.

Now practicing: I've heard it's a scam

Four buyers

Four styles of pushback, each with its own voice.

Any scene

Cold, warm, or booked, by phone or in person.

Six-part rubric

A score out of 100 and what to fix.

Team readiness

By rep and by objection theme.

Field guides

Playbooks for solar teams

Solar Sales Training Software: Why Solar Sales Software Is Not Training

Solar sales software means design and proposal tools. They make a trained rep faster and do nothing for an untrained one. What actually trains a rep.

Net Metering Explained: How to Make It Make Sense to a Homeowner

Net metering is the concept that loses the most solar deals. Here is a plain-English explanation you can actually say at the door, plus the questions homeowners always ask.

12 Solar Objections You Hear at the Door (and How to Handle Each)

"It's too expensive." "I'm going to move." "I don't trust solar companies." Here are the 12 objections solar reps hear at the door and a calm, honest response for each.

The Solar Sales Pitch: A Door Script That Books the Appointment

A solar door script built to book the sit-down, not close on the porch: the honest opener, the two qualifying questions, the savings hook, and the assumptive appointment set.

How to Sell Solar Door to Door in 2026

A practical playbook for selling residential solar at the door in 2026: the opener, qualifying questions, the objections you will hear, and how to explain financing without losing the homeowner.

How to Handle the "Solar Is a Scam" Objection

When a homeowner says solar is a scam, it is a trust objection, not a fact. Here is how to validate the skepticism, separate yourself from the bad actors, and earn the conversation back.

All field guides →

Build a team buyers trust

Start rehearsing the trust that earns the sit.

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