Real estate selling is inbound leads that go cold, sellers interviewing three agents, and buyers who need to talk to a spouse. Practice the conversations that decide whose sign goes in the yard.
A seller interviewing agents has one real question: why you? A buyer lead from the portal has already talked to two other agents by the time you call. The commission conversation, the overpriced-listing conversation, and the "we want to wait for spring" stall are all winnable, but only by agents who have said the words out loud before the moment that counts.
The buyer
What you'll drill
“The other agent said they'd do it for one percent less.”
The commission squeeze: defending your fee without trashing the competitor is a rehearsable skill.
“Zillow says my house is worth forty grand more than that.”
The estimate objection: every listing appointment now starts with an algorithm in the room.
“We're going to try selling it ourselves first.”
The FSBO stall: pushing produces resistance; a planted seed and a specific follow-up produces the listing in sixty days.
“We need to talk it over and get back to you.”
The couple's exit line: the appointment that ends without a next step usually ends the relationship.
Sign up and ColdOpen builds a practice buyer around your own business, from a few quick questions about what you sell, or straight from your website. It works from your offer, your prices, and a library of 12 objections, easy to hard, including the one your team hears most. Pick a cold, warm, or booked call, by phone or in person, and a difficulty from Gentle to Brutal. On every plan, our team also hand-tunes that buyer with you to match how your team actually sells.
No site? Skip this. A few quick questions do the same job.
ColdOpen builds your real estate buyer at signup and you get 10 free practice minutes. No card required.