Pest Control
Your buyer insists there's no bug problem and balks at recurring contracts. Reps rehearse the cold approach out loud, at the door or on the phone, until 'I'll just grab a spray myself' becomes a signed recurring plan.
The cold approach
The conversation opens with denial. Reps practice creating urgency and value before the prospect waves them off, at any difficulty from Gentle to Brutal.
“I don't have a bug problem.”
Objection depth
'I don't want to be locked into a contract,' 'I'll just buy a spray,' 'it's too expensive.' ColdOpen builds that buyer from your own website, prices, and setup answers, with a library of 12 objections from easy to hard, including the one your team hears most. Reps drill the objections that stop the recurring sale.
Scored vs the rubric
Manager view
Track which reps land recurring plans and who needs more reps before they talk to real buyers.
What you'll master
Pest buyers brush you off the same way every time. Rehearse each objection against a realistic voice until the recurring plan feels like the easy yes.
Four styles of pushback, each with its own voice.
Cold, warm, or booked, by phone or in person.
A score out of 100 and what to fix.
By rep and by objection theme.
Field guides