Multifamily Leasing
Prospects love the unit but need to 'think about it.' Your leasing team rehearses the inbound call and the tour out loud against your buyer, a comparison shopper, until 'I'll think about it' becomes a signed application.
The tour that converts
Reps practice guiding the tour to a close instead of a maybe, handling the comparison-shopping prospect who loves the unit but stalls at the ask, at any difficulty from Gentle to Brutal.
“I love it, but I need to think about it.”
Objection depth
Rehearse the objections that lose leases: 'it's more than I budgeted,' 'I'm looking at three places,' 'let me talk to my roommate.' ColdOpen builds that buyer from your own website, rents, and setup answers, with a library of 12 objections from easy to hard, including the one your team hears most.
Scored vs the rubric
Manager view
See which agents close on the tour and which need coaching, broken down by scenario.
What you'll master
Prospects stall with the same lines. Rehearse each one against a realistic voice until your team can move a tour to a signed application.
Four styles of pushback, each with its own voice.
Cold, warm, or booked, by phone or in person.
A score out of 100 and what to fix.
By rep and by objection theme.
Field guides